AGENDA

REGISTRATION | 05/26

3:00 pm - 5:00 pm (Floor 4: Railhead)

DAY 1 | 05/27

(Floor 4)

Breakfast | 7:00 am - 9:00 am (Summit E)

Registration | 7:30 am - 8:30 am (Railhead)

Day 1 Welcome (Summit A-D)| 9:00 am - 9:15 am

Strong People Create Good Times (Summit A-D)| 9:15 am - 10:00 am

Branding & Marketing: What’s New and What’s Next (Summit A-D)‍ ‍| 10:00 am - 10:30 am

Break | 10:30 pm - 11:00 am

Break Outs | 11:00 am - 12:00 pm

  1. The Psychology of the Local Advertiser (Summit A-D): Leadership & Sales

  2. Designer Pain Points - Round Table (Rail Yard): Design

  3. Team Building(North Coast): Support

  4. Exchange Planning (Platform A): Exchange

Lunch (Summit E) | 12:00 pm - 1:30 pm

Break Outs | 1:30 pm - 2:30 pm

  1. Prospecting for New Business Using AI & Old School Tools (Summit A-D): Leadership, Sales, Exchange

  2. Using ChatGPT to Create Better Ad Graphics & Callouts (Rail Yard): Design

  3. Certified Pro & Inbox Advantage (North Coast): Support

Break | 2:30 pm - 2:45 pm

Break Outs | 2:45 pm - 3:45 pm

  1. From Rate Cards to Results: Selling Outcomes, Not Ads (Summit A-D): Leadership, Sales & Support

  2. Magazine Manger Open Q&A + Live Walkthrough (Rail Yard): Design

  3. Exchange Planning (Platform A): Exchange

Break | 3:45 pm - 4:00 pm

The Power of the WIG (Summit A-D) | 4:00 pm - 5:00 pm

Closing (Summit A-D) | 5:00 pm - 5:15 pm

DAY 2 | 05/28

(Floor 4)

Breakfast | 7:00 am - 9:00 am (Summit E)

Day 2 Welcome (Summit A-D)| 9:00 am - 9:15 am

Keynote Speaker: Wingman Lt Col. Waldo Waldman (Summit A-D)‍ ‍| 9:15 am - 10:15 am

Break | 10:15 am - 10:45 am

Break Outs | 10:45 am - 11:45 am

  1. Own the Zip Code with Accessories (Summit A-D): Leadership & Sales

  2. Redesign that Actually Improves the Ad (Rail Yard): Design

  3. Mag Manager Tips and Tricks (North Coast): Support

  4. Planning (Platform A): Exchange

Lunch (Summit E) | 11:45 am - 1:00 pm

The Future of Print: Trends Shaping the Industry (Summit A-D)| 1:00 pm - 1:30 pm

Break Outs | 1:30 pm - 2:15 pm

  1. Making the Invisible Visible (Summit A-D): Leadership & Sales

  2. How to Push Back on Clients When Ads Aren't Magazine Quality (Rail Yard): Design

  3. Time Management (North Coast): Support

  4. Planning (Platform A): Exchange

Break Outs | 2:15 pm - 3:00 pm

  1. CI Training (North Coast): Leadership

  2. Stalls and Objections (Summit A-D): Sales

  3. Working Better with Office Managers (Rail Yard): Design & Support

  4. Planning (Platform A): Exchange

Closing (Summit A-D) | 3:00 pm - 3:15 pm

Break | 3:15 pm - 5:30 pm

Franchise Leadership Meeting (North Coast A & B) | 3:15 pm - 4:00 pm

Cocktail (Summit A-D) | 5:30 pm - 6:00 pm

Awards Dinner (Summit A-D) | 6:00 pm - 9:30 pm (Cocktail attire)